St. Louis October 9, 2014 – Clayton-based Rafco Properties (Rafco) was recently recognized by the Business Marketing Association (BMA) at their annual Targeted Advertising and Marketing (TAM) awards event held at The Chase Park Plaza. Rafco received a “Gold” TAM Award. This is the second year in a row that Rafco has received one or more TAM Awards.
Sponsored by the St. Louis Chapter of the Business Marketing Association, the TAM Awards recognize excellence in both print and electronic media. Held annually, the awards showcase the best B2B advertising, marketing, corporate and professional communications in the St. Louis region and honor the agencies, companies and individuals who create them.
Rafco Properties along with multi-media firm Drive Time Performance Communications and Bowman Creative were recognized for their work in the Corporate Video Category. Rafco Properties received a “Gold Award” for their “Exceptional Property Management” video. The video was rolled out to illustrate the company’s unique approach to the residential property management market and their broad capabilities. Client testimonials supported the premium service approach employed by Rafco. The video can be viewed on the company’s website: www.rafcoprop.com .
The “Exceptional Property Management” corporate piece was designed to be visually engaging and clearly communicate Rafco’s unique approach to residential property management. The video illustrates Rafco’s differentiators and highlights testimonials from current residential clients who spoke to the premium service provided by the Rafco Properties team. Since selecting a new property management firm is a major business decision for residential communities, the video included compelling reasons why communities should seriously consider Rafco as a partner with their robust capabilities, financial transparency, and proactive approach.
“I am thrilled that we’ve been recognized for our marketing efforts,” said Tina Rafael, senior vice president at Rafco Properties. “Our video communications have contributed to increased business in our residential property management business. During the first three quarters of 2014 (ending September 30th), our Property Management Portfolio has increased 26 percent.”
The Business Marketing Association is the largest professional association representing practitioners of marketing and communications with more than 19 chapters throughout the United States. The BMA’s TAM Award recognizes the best marketing campaigns and honors the agencies, companies and individuals who create them. About Rafco Properties
Rafco Properties, Inc. is a full-service property management and consulting company handling premium properties for high-demand clients. Rafco manages corporate facility complexes including Centene Plaza in Clayton, individual office buildings, commercial retail, and select residential properties including condominium associations, apartment complexes, and multi- and single-family homeowners associations throughout the St. Louis area.